When I started Modern Coup, one of the things I wanted to do was to create something that will last. Making a quality product for my customers is important to me. It’s also good for the environment when people don’t have to keep on buying more things.
Having control from start to finish on how I make my bags allows me to reduce waste in my process. For a batch of totes, only a small sandwich bag full of waxed canvas fabric goes to waste. Please see my blog post about that. However, there are going to be scraps of fabric that I can’t do anything with and that’s where H& M comes in.
I’ve seen the ads from H&M where customers are able to bring back used clothing or home textiles to be recycled. To my knowledge this is the first of it’s kind in the fashion industry. I contacted their head office and asked if I can also recycle my fabric scraps and I was very happy to hear that they will accept it. Since I use all natural materials that can be recycled, this brings my business to almost zero waste and be truly sustainable.
I hope that other makers, producers and manufacturers will use this service. This is what H& M Garment Collecting does:
- Rewear – clothing that can be worn again will be sold as second hand clothes
- Reuse – old clothes and textiles will be turned into other products, such as cleaning cloths
- Recycle – everything else is turned into textile fibres, or other use such as insulation.
It’s great to see a major retailer take the initiative to reduce textiles that would otherwise go to landfills. Just to be clear, I don’t have any affiliation with H& M. I like what they’re doing though.